Business analytics: Business analytics is defined as the exploration and investigation of past business data to gain valuable insights and drive business planning. These activities depend on a sufficient volume of data as well as on a sufficient level of data quality. This requires data managers to integrate and reconcile data across various sources (i.e. from various business units, divisions, departments, branches, and information systems), with the goal of compiling a complete picture of the company’s past and current state for deriving future scenarios.
Source: Legner, Christine; Pentek, Tobias; Ofner, Martin; Labadie, Clément: CDQ Trend Study: Trends in corporate data management, 2017 (https://cc-cdq.ch/cdq-trend-study)
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