Ecosystem collaboration: Ecosystem collaboration expands the traditional company perspective of data management to a supply chain perspective including suppliers, service providers, and customers. With more data coming from outside of the organization, it will be
more difficult to manage data, ensure data quality, or enforce data-related standards. This trend requires from data managers to develop collaborative data governance and clarify data exchange procedures, data ownership, and data usage rights across the entire ecosystem.
Source: Legner, Christine; Pentek, Tobias; Ofner, Martin; Labadie, Clément: CDQ Trend Study: Trends in corporate data management, 2017 (https://cc-cdq.ch/cdq-trend-study)
You can request the CDQ Trend Study and other free publications here.