Master data management: All of the activities, methods and (IT) tools for modeling, managing and providing master data as well as its data quality management. The goal is to provide and ensure a company-wide truth about the core business objects (single source of truth) and thereby to support data users in various business processes throughout the company.

Source: Otto, Boris; Österle, Hubert: Corporate Data Quality: Prerequsite for Successful Business Models, 2015 (


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